Askur Gin is the sister brand of Helix Vodka, and I was so fortunate to also be a part of brand development and web design for Askur’s website.

The name of the Gin, Askur comes from Nordic mythology and is the Tree of Life. It is believed that Askur Yggdrasil was located in the center of the Nordic universe joining together the nine worlds of Nordic cosmology. This name reflects the approach of sourcing the best ingredients around the world and Askur ingredients predominantly come from old Northern Europe.